prithivi raj

prithivi raj

Senior Business Development Manager | Lifesciences Biometrics

Chennai, India

Profile summary

Accomplished Senior Business Development Manager with 8 years of progressive experience in lifesciences biometrics and commercial operations. Track record of directing business development initiatives, securing channel partnerships, and driving revenue growth across international markets. Dedicated to consultative selling, cross-functional alignment, and delivering measurable commercial outcomes through strategic planning.

Career highlights

Revenue Growth and Sales Strategy: Drove revenue growth by 20% across US life sciences verticals through consultative selling of Clinical Data Management, SAS Programming, and Biostatistics services.

Lead Generation and Database Building: Built a database of 100+ high-potential leads using LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo.io, snov.io, hunter, and waalaxy.

Process Optimization and Technical Execution: Executed process optimization initiatives, CAPAs, and technical documentation to support GMP manufacturing, resulting in cost reductions and safety enhancements.

Continuous Professional Development: Completed certifications in Lean Six Sigma Green Belt, NEBOSH International General Certificate, and Advanced Digital Marketing.

Key skills

ProfessionalBusiness Development Sales Enablement Lead Generation Client Acquisition International Sales Pre Sales Inside Sales Operation Management Brand Management Market Penetration Strategies Key Account Handling Process Engineering & Optimization Customer Relationship Management (CRM) Strategic Planning Market Research Revenue Growth Channel Development Negotiation Issue Resolution C2C Staffing Vendor Relationship Team Leadership Stakeholder Management LinkedIn Sales Navigator ZoomInfo Lusha Salesforce (basic) LinkedIn recruiter Google Analytics Leadsquared GMass Automation Salesforce

Professional experience

Senior Business Development Manager – Lifesciences Biometrics (US Market)Sep 2021 - Present
ACL DigitalChennai, India

Directs business development initiatives targeting the US life sciences sector with focus on biometrics services. Coordinates go-to-market execution, client negotiations, and channel partnerships while aligning sales, operations, marketing, proposals, and delivery teams.

  • Drove revenue growth by 20% across US life sciences verticals through consultative selling of Clinical Data Management, SAS Programming, and Biostatistics services.
  • Built a database of 100+ high-potential leads using LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo.io, snov.io, hunter, and waalaxy.
  • Managed financial and contractual discussions, negotiating Master Service Agreements, Statements of Work, Confidentiality Disclosure Agreements, Project Agreements, Rate Cards, and initial Work Orders.
  • Secured strategic partnerships within US contract research organizations, biotech, and pharmaceutical markets via channel partners to expand the biometrics footprint.
  • Received recognition in the 2024 awards for exceeding individual sales goals and contributing to team targets.
Sales ManagerDec 2020 - Aug 2021
Lattu Media Pvt. Ltd.Mumbai, India

Guided digital content sales operations and brand marketing functions inside an ed-tech startup environment, directing cross-functional marketers and creative personnel while structuring go-to-market strategies.

  • Defined end-to-end sales strategy across digital content, conducting B2B engagements with 10 clients.
  • Launched brand campaigns aligned with marketing KPIs, contributing to a 10% rise in product adoption and revenue.
  • Delivered 100% client satisfaction through tailored growth strategies and personalized engagement while pitching business initiatives to 30 clients.
Sales ManagerOct 2020 - Dec 2020
WhiteHat JrMumbai, India

Directed sales cycle operations across phone, email, and CRM channels, managing customer acquisition strategies and demo follow-up procedures for educational programs in coding and mathematics.

  • Converted free trial leads to paid subscriptions by tracking performance metrics and closing warm leads within the first contact cycle.
  • Devised sales strategies targeting new segments, broadening market reach and accelerating new client acquisition.
  • Identified untapped segments and proposed market-specific offerings, securing short-term revenue growth.
Management Trainee – Divisional ManagerFeb 2020 - Jun 2020
Spandana Sphoorty Financial Ltd.Indore, India

A microfinance institution providing financial services to low-income households and underserved communities.

  • Oversaw loan product distribution to 8000+ underbanked clients, managing field teams and ensuring operational efficiency.
  • Managed branch operations and adherence to audit standards, maintaining 100% compliance.
  • Enforced compliance with internal audits and managed collections across unsecured GL and IL portfolios.
  • Conducted area potential studies, liaised with product teams for feedback, and delivered field-level process improvements.
Executive – OperationsJul 2016 - Jul 2018
Strides Shasun Pvt. Ltd.Puducherry, India
  • Executed process optimization initiatives and CAPAs to support GMP manufacturing, resulting in cost reductions and safety enhancements.
  • Delivered technical training to floor operators while participating in root cause investigations and audit preparedness.

Education

Master of Business AdministrationJan 2020
VIT Business School

Marketing & Operations

Bachelor of TechnologyJan 2015
SSN College of Engineering

Chemical Engineering

Certifications

Advanced Digital MarketingKallada Academy
Marketing for StartupsLondon School of Business Administration
Lean Six Sigma Green BeltVIT University
Digital Management InternshipUniversity of Rome, Tor Vergata, Italy
NEBOSH, International General Certificate in Occupational Health & Safety
IOSH